Times’ paywall experiment down, but is it out?
Although the paying-members-only policy recently enacted by The Times in the UK reportedly has caused online readership to plummet 90 percent (see here), it’s still too early to declare the experiment a dead duck, according to a blog post by Peter Robins, media and technology editor at rival UK newspaper the Guardian (“The paywall won’t be built in a day” July 22, 2010).
Robins writes that it would be “very unwise” to conclude that Times‘ publisher Rupert Murdoch’s paywall has failed. As argument, he raises the analogy of another Murdoch publication behind a paywall, the quite successful Wall Street Journal.
Excerpt:
The Wall Street Journal acquired its million online subscribers by following a consistent strategy for a decade…
Robins cautiously predicts that a definitive answer about the success or failure of the Times‘ paywall (if continued) won’t emerge for six months or more.
Robins does omit mentioning that the WSJ is primarily a financial newspaper and — like the Financial Times that also operates successfully behind a paywall — has a select subscriber base that reportedly is quite willing to pay for the speciality of business and finance news (see here).
Earlier post on Times’ paywall here.
Online media is vastly improving journalism: Henry Blodget
Online media, hard to believe, still endures shovels full of badmouthing and tsk tsking from its detractors. The blogosphere in particular is routinely chopped up, skewered, fried and refried by its critics.
And that cyberspace represents the killing of journalism itself, well that’s a grumble still coming from some.
So the praise served up today for journalism and online media by Henry Blodget (rehabilitated) is a fine, fine thing to see (“On Our Third Birthday, Some Thoughts On Digital Media And The Future Of The Newspaper Business” Business Insider, July 20, 2010).
Excerpt:
The future of journalism, in fact, is bright. Despite the struggles of many newspapers–and the pain that many newspaper folks have experienced in the past 10 years–the world is vastly better informed than it was only a decade ago. Thanks to millions of blogs, experts, organizations, causes, digital media companies, print media companies, electronic media companies (Bloomberg, Reuters), Twitter, Facebook, and other next-generation information outlets, the world is now awash in primary and secondary information.
It’s true that this the information often appears in a rough, unedited, or incorrect form. But within seconds, millions of online fact-checkers descend upon it and hammer it into shape. This participatory, conversational journalism is certainly different than what came before, but it’s vastly more powerful…
Blodget’s praise is the summing up of a piece about the turbulent future of the newspaper business. He focuses in particular on the New York Times. There are some dismaying facts and figures that he says newspaper bosses aren’t telling their staff (read more here).
Illuminating.
UPDATE: Recent news story from Bloomberg Business Week on Henry Blodget and Business Insider (“Henry Blodget’s Risky Bet on the Future of News” by Andrew Goldman, July 8, 2010)
P.S. Really appreciate the free cartoons (see above) from Dave Walker at weblogcartoons.com
How to induce people to want what they need?
The title above is taken from a recent article by Pulitzer prize winning journalist Jack Fuller for Nieman Reports. Fuller offers some suggestions for journalists and/or bloggers (and political scientists) that promise to be the most helpful I’ve read in a long time (“Feeling the Heat: The Brain Holds Clues for Journalism” June, 2010).
Excerpt:
Journalists know all about responding to the next new thing. We leap like dalmatians at the sound of the fire bell. But to understand what is happening to the news audience today we need to get beyond the clang of the alarm. We have to get past the immediacy of each hot new idea and begin with something deeper and more durable. We need to understand what the transformation of our information environment has done at the most fundamental level to the way people take in news.
As are many others, I’m always searching for better ways to interact with the massive and overwhelming flow of information coming our way these days. Fuller’s article (and recently published book — online chapter excerpt here) seem to promise a bit of light and logic in this regard.
When everything old is still only old
Some answers to how new media differs from old media are offered in a report published yesterday by Pew Research Center (“How Blogs and Social Media Agendas Relate and Differ from Traditional Press” May 23, 2010). The question was the focus of a 2009, year-long study by Pew.
First answer — the differences between the new and the old are substantial, Pew reports.
Excerpt:
Most broadly, the stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press. But they also differ greatly from each other. Of the 29 weeks that we tracked on all three social platforms, blogs, Twitter and YouTube shared the same top story just once…
Each social media platform also seems to have its own personality and function. In the year studied, bloggers gravitated toward stories that elicited emotion, concerned individual or group rights or triggered ideological passion. Often these were stories that people could personalize and then share in the social forum — at times in highly partisan language. And unlike in some other types of media, the partisanship here does not lean strongly to one side or the other. Even on stories like the Tea Party protests, Sarah Palin and public support for Obama both conservative and liberal voices come through strongly…
So much for critics who claim that bloggers and other social media sites are only re-cycled imitations of traditional media. And the finding that new media content isn’t homogeneous indicates that it’s less susceptible to the pack journalism syndrome. That’s good news.
Another finding from the Pew study may point to why traditional media is struggling to gain the eye and ear of new generations of audience. Referring to content of new media sites, Pew reports:
…top weekly stories differ dramatically from what is receiving attention in the traditional press. Blogs overlap more than Twitter, but even there only about a quarter of the top stories in any given week were the same as in the “MSM.”
Instead, social media tend to home in on stories that get much less attention in the mainstream press. And there is little evidence, at least at this point, of the traditional press then picking up on those stories in response.
That last sentence packs a wallop.
