a curious Yankee in Europe's court

blog about living in Europe, and Italy

How to induce people to want what they need?

Posted on the June 23rd, 2010

The title above is taken from a recent article by Pulitzer prize winning journalist Jack Fuller for Nieman Reports. Fuller offers some suggestions for journalists and/or bloggers (and political scientists) that promise to be the most helpful I’ve read in a long time (“Feeling the Heat: The Brain Holds Clues for Journalism” June, 2010).


Journalists know all about responding to the next new thing. We leap like dalmatians at the sound of the fire bell. But to understand what is happening to the news audience today we need to get beyond the clang of the alarm. We have to get past the immediacy of each hot new idea and begin with something deeper and more durable. We need to understand what the transformation of our information environment has done at the most fundamental level to the way people take in news.

As are many others, I’m always searching for better ways to interact with the massive and overwhelming flow of information coming our way these days. Fuller’s article (and recently published book — online chapter excerpt here) seem to promise a bit of light and logic in this regard.

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