Online video viewer: find out if you’re heavy, moderate or light?
Results of a study of online video viewing habits was released recently by comScore. The digital measuring company tracks a global cross-section of more than 2 million consumers to learn about their online and offline browsing and buying behavior, according to the website. This recent, up-close look at online habits was done in conjunction with Media Contacts.
A description of the study and its core findings, per comScore:
The research was designed to understand the consumption habits and mindsets of Internet video users as they relate to online video, TV, and advertising and content across both media. The results revealed differences in orders of magnitude: the heaviest viewers (top 20 percent of viewers) averaged 841 minutes of online viewing per month, while moderate viewers (next 30 percent) averaged 77 minutes, and the lightest viewers (bottom 50 percent) watched just 6 minutes each.
See full press release here (“comScore and Media Contacts Study Highlights Behavioral Differences Among Online Video Viewer Segments” Feb 14, 2008)
