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Assolutamente incredibile! RomaEuropa FakeFactory

Posted on the November 20th, 2010

The phrase you have to see it to believe it truly earns its meaning with the project, RomaEuropa FakeFactory: the book! If you want to put that statement to the test, watch the video above (Italian). (Excerpts below from REFF press releases)

Where did FakeFactory come from?

The story begins with the opening of the Romaeuropa WebFactory, a digital art competition launched in 2008 by the Romaeuropa Foundation (Fondazione Romaeuropa) and Telecom Italia….

What is its purpose?

FakeFactory (www.romaeuropa.org) was an act of artivism, in favor of free culture and non-proprietary rights for authors. This network confronted the themes of art and hacking, political activism and technology, copyright and intellectual property and extended to access, cultural politics, crowdsourcing, open source models, peer-to-peer economic governance and the reinvention of the real…

How does it work?

The REFF experiment is more than its content, designing a new possibility for publishing: the book comes  fully integrated with a digital dimension through the use of Augmented Reality in the form of QRCodes and Fiducial Markers. These devices transform the experience of reading, enhancing it with an interactive dimension through the REFF network and global social networks, in a way that is completely uncensored.

The software is deposited on paper as hypertext, making it clickable, expandable, commentable and reactive, opening a virtually unlimited space for comparison between authors and readers on issues and debates on the book, dissolving the traditional boundaries that separate them. This book develops a new prototype of infinite potential for the intersection between digital and paper dimensions…

Who participates and why?

Supporters of the REFF are found all over the world: over 80 partners among universities, artists, academies, associations, hackers, researchers, designers, journalists, politicians, magazines, networks, activitst, art critics, architects, musicians and entrepreneurs together with all the people who share a belief that art, design and new technologies can unite towards a critical, yet positive vision of a world that can create new opportunities and new ways of being, collaborating and communicating.

To learn more about the REFF project, see here. And you may want to see this.

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