If you love newspapers, read this and…
Weep, probably, judging by some conclusions in a series of articles beginning today in Advertising Age. Taking a look at the ongoing decline of newspapers, the report focuses on what’s being done to forestall collapse (”The Newspaper Death Watch” by Nat Ives, April 28, 2008).
One expert quoted in the article predicts that newspapers will survive only about 20 to 25 more years:
Of course, newspaper owners aren’t going to just give up and wait — and that’s why Ad Age is launching this series about the 1,437 dailies still working hard in the U.S. It’ll look at the thought leaders in the industry, their attempts to leave the past — and even formats — behind and their strategies for finding new business models.
(Link to this story came from mediabistro.com).
