Let’s play news, information and shopping: digital natives
The first thing Frédéric Filloux tells us in his blog post Sunday about a recent study on “digital natives” (scroll down) is that “they see life as a game.” (“Understanding the Digital Natives” Monday Note.com, July 25, 2010).
Filloux summarizes the findings of French polling agency BVA in a study it conducted recently on the digital habits of hundreds of 18-24 year-olds.
Excerpt:
The way a Digital Native see his (or, once for all “her“) environment is deeply shaped by computer games. “When he is buying something”, says Edouard Le Marechal who engineered the survey, “finding the best bargain is a process as important as acquiring the good…
Filloux provides a link to the original BVA study report (in French).
I found the link to the post by Filloux at editorsweblog.org in a blog post by Dawn Osakue yesterday (Digital Natives versus brand elite? July 26, 2010). Okakue offers further details about the digital native group.
