Net will climb to third place by 2010, they say
The Internet will edge past magazines, now ranked third behind newspapers and television, as a favorite for advertisers by 2010, according to an article in the Guardian online yesterday (“Net to become third biggest ad medium,” by Mark Sweney, Guardian Unlimited, Dec 3, 2007) .
The report on global advertising was just released by the media agency ZenithOptimedia, according to the Guardian article, and it projects that by 2010, the Internet will lay claim to 11.5 percent ($61 billion) of the total global spending on advertising ($530 billion). For the same time period, the top two favorites for advertisers, newspapers and television, will have a 25.4 percent share and a 37.5 percent share respectively.
The Internet currently ranks behind radio on the list of advertising mediums, but is projected to surpass it next year, according to the newspaper article.
